Born in The Bronx and reared in Philadelphia, Set Free Richardson is known for implementing his experiences with urban culture into break through ideas. The founder of Compound, a creative collective and gallery where Art, Music, Fashion and Sports are fused, inspiring an atmosphere of innovation and creativity, Set Free also played a key major role in creating the AND1 Mixtapes, propelling the AND1 brand into a multi-million-dollar franchise and international sensation.
Set Free’s ability to bring unique and authentic marketing ideas to the table have made him one of the most sought-after creatives in the industry, working with clients including: Nike, Adidas, ESPN, EA Sports, among many others.
Always on the pulse of what’s happening, Set Free has leveraged his ties to various industries to become the creative Go-To in the entertainment field and a tastemaker to the public.
Set Free has also evolved into a blossoming director and has fine tuned directing virtually throughout the COVID-19 crisis, working on a multitude of projects for major brands and recently partnering up with experiential agency Helo.
Featured in several national magazines, such as The New York Times, Sports Illustrated , Adweek, Forbes, and Huffington Post to name a few, Set Free and Compound have become known as a cultural nerve center; tapping into big name sports figures, musicians, and artists on a daily basis.