Throughout her career, Katy has quarterbacked teams of producers, strategists, creatives and account managers, with a focus on consumer-brand engagement, including live programming and pandemic-friendly digital events and at-home experiences. Prior to joining 160over90 to lead influencer programs for brands like Robinhood and DraftKings, Katy helped bring to life events and experiences at RQ for brands like HBO, HBO Max, Google and YouTube. Notable experiences include an at-home prohibition dinner for HBO's Perry Mason, a weekend-long Coachella experience for YouTube Music, Google's Pixel 4 launch for #teampixel, and YouTube Gaming presents Fall Guys Season 2 Celebration livestream tournament benefiting UNICEF.
Katy shaped marketing and growth strategies for startups like Harper Wilde and go-to-market product launches for brands like Sephora. She has experience leading the social team at a full-service agency for clients like Carhartt, Christie Cookie Co. and Archer Hotels, and returned to her alma mater Troy University as an adjunct professor teaching Advertising Media Planning. Katy's expertise lies at the crossroads of brand experiences, social and digital amplification, and relationship building, helping brands fully realize the opportunities they have to deepen their emotional connection with consumers.