Senior Vice President
Jamie D’Attoma, SVP of SHADOW, joined the integrated marketing and communications agency in 2010 as part of the hospitality and spirits division. In addition to leading day-to-day public relations, D’Attoma was able to manage large brand events and activations, discovering a new area of passion and skill. In 2016, Jamie laid the foundation for what is now the agency’s Experiential Marketing Division, which he oversees.
Known for fostering longstanding relationships with entertainment and lifestyle media as well as event vendors in NYC and LA, D'Attoma is the go-to guy for producing memorable brand activations. His cross-categorial experience in traditional PR and experiential marketing allows him to create buzz-worthy events, meet brand goals and deliver extraordinary results, ROI and shareable content across multiple platforms. Over the past year, Jamie and his team have expanded their role beyond event production, executing digitally native and hybrid-style events on behalf of the agency’s beauty, CPG and retail clients.
Recent highlights include American Eagle’s #AExME Prom, hosted on Zoom and attended by more than 17K fans of the brand; e.l.f. Cosmetics’ e.l.f. yeahhh media event to debut the brand’s holiday collection with an unexpected pairing of Grammy-winning artist Lil Jon and celebrity Makeup Artist Kelsey Denihan; and tapping into audio marketing for intimates and apparel brand Aerie’s Kindness hotline, 1.844.KIND 365, launched on World Kindness Day.