Categories

All categories are open to virtual and in-person events as long as they are truly experiential activations.

Spend Category Award

Experiential Activation Less than $1 Million – Open to brand activations with a budget of less than $1 million

Experiential Activation over $1 Million – Open to brand activations with a budget of larger than $1 million
 

Brand Category Awards

Experiential Activation by Auto Brand – Opened to any brand activation by any auto manufacturer, brand or company in allied field

Experiential Activation by Retail Brand – Open to any brand activation by any retail company, brand or company in allied field

Experiential Activation by Technology Brand – Open to any brand activation by any technology company, brand or company in allied field

Experiential Activation by a Media Brand – Open to any brand activation by any media company, brand or company in allied field

Experiential Activation by a Packaged Goods Brand – Open to any brand activation by any CPG company, brand or company in allied field

Experiential Activation by an Entertainment Brand – Open to any brand activation by any Entertainment company, brand or company in allied field

Experiential Activation by a Spirits or Alcoholic Beverage Brand – Open to any brand activation by any spirits or alcoholic be company, brand or company in allied field

Experiential Activation by a Beverage Brand – Open to any brand activation by any beverage company, brand or company in allied field

Experiential Activation by a Travel Brand – Open to any brand activation by any travel company, brand or company in allied field
 

​Best Use of / Best Categories

Best Use of Mobile in an Experiential Activation – Open to any brand activation deploying mobile technology as a central component, focus or feature of the campaign and KPI targets.

Best Use of Video in an Experiential Activation – Open to any brand activation deploying video as a central component, focus or feature of the campaign and KPI targets.

Best Use of Data Insights in an Experiential Activation – Open to any brand activation deploying data insights as a central component, focus or feature of the campaign and KPI targets.

Best Use of Out-of-Home Media in an Experiential Activation – Open to any brand activation deploying out-of-home media as a central component, focus or feature of the campaign and KPI targets.

Best Use of Social Media in an Experiential Activation – Open to any brand activation deploying social media as a central component, focus or feature of the campaign and KPI targets.

Best Use of Celebrity in an Experiential Activation – Open to any brand activation leveraging and deploying celebrity as a central component, focus or feature of the campaign and KPI targets.

Best Use of Music/Audio in an Experiential Activation – Open to any brand activation deploying music or audio as a central component, focus or feature of the campaign and KPI targets.

Best Use of Partnership in an Experiential Activation – Open to any brand activation leveraging and deploying unique partnerships as a central component, focus or feature of the campaign and KPI targets.

Best Use of Influencers in an Experiential Activation – Open to any brand activation leveraging and deploying influencers as a central component, focus or feature of the campaign and KPI targets.

Best Use of Experiential Activation to Launch a Brand/Product - Open to any brand activation deployed to introduce and create awareness of a new brand or product to the public.

Best Sports-Related Experiential Activation – Open to any brand activation deploying sports as a central component, focus or feature of the campaign and KPI targets.

Best Community-Focused Experiential Activation – Open to any brand activation deploying a community-focused strategy and tactics component, focus or feature of the campaign and KPI targets.

Best International Experiential Activation – Open to any brand activation executed outside the United States

Best Event in Support of Diversity and Inclusion – (This category is free to enter.) Recognizing events that advance conversations around diversity, equity and inclusion

Best Cause-Related Experiential Activation – Open to any brand activation designed and deployed to support cause-relations as a central component, focus or feature of the campaign and KPI targets

Best Activation in Support of Sustainability– Open to any activation, physical or virtual, aimed at raising awareness of issues involving environmental impact, sustainability, wildlife conservation or related issues

Best Use of Virtual Event Technology –  Recognizing innovative and engaging use of virtual event technology to create a more positive experience for attendees

Best Use of Delivery and Merchandise – Open to any campaign or initiative that made creative use of customized materials either in creating experiences delivered to the recipients or making customized merchandise available for purchase/acquisition online

Best Use of Drive-Up Experience – Recognizing creative use of a drive-up or drive-through experience for a marketing or awareness initiative

Best Consumer Activation- Recognizing excellence in creating an engaging digital marketing experience for consumers

Best Networking Event- Open to any event aimed primarily at networking, whether in a virtual or hybrid environment

Best Event for Professional Development – Open to any event focused on professional development, such as improving skills or learning about new trends and tactics within an industry or category
 

Best of the Year Categories

Experiential Agency of the Year – Open to any experiential agency working on brand activations

Experiential Brand of the Year – Open to any brand deploying experiential executions and campaigns

Experiential Executive of the year – Open to any executive, agency or brand, working on experiential executions and campaigns