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SVP, Brand Partnerships Studio
Rachel Shapiro serves as SVP, Brand Partnerships Studio at Complex Networks, the leading global youth culture brand and media company. Shapiro oversees the creative services staff and the ideation and execution of Complex’s award-winning branded content.
During her 11-year long tenure at Complex Networks, Shapiro has launched multimillion dollar campaigns for partners as diverse as PepsiCo, Champs Sports, Jack Daniels, Puma and Verizon. Shapiro has also co-executive produced ComplexCon, the company’s cultural Super Bowl, an annual event that welcomed over 50,000 consumers to experience their "digital obsessions IRL" in 2016. She began as Associate Director of the Ad Sales and Marketing team and has made her mark as one of the leading creative voices of the company.
Shapiro began her career as an executive assistant in MTV.com’s ad sales department and transitioned into marketing at ELLE Magazine, where she cut her teeth in client services, branded content and experiential. From there, she went on to work in similar roles at ESPN The Magazine, Blender Magazine, InStyle Magazine and ultimately at Complex Magazine in 2008.