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Nate Nichols

Founder, Creative Director

Nate Nichols

Palette Group

Nate started his career in 2012 at The Agency Inside Harte-Hanks on the social strategy team, managing the Hyundai Veloster’s launch campaign – or, as he describes it – ‘selling cars on Twitter.’

From there, he rolled his creative degree and marketing experience into a boutique agency based in Philadelphia, building their new business pipeline and scaling their social strategy and creative team. A quick learner, Nate soon acquired the agency and founded Palette Group, with a primary focus on social and creative campaigns and working with brands hailing from New York, Philadelphia and throughout the west coast.

Today, Nate and the Palette Group specialize in branded content, commercial production, and experiential/event production for brands domestically and internationally. The agency and roster have worked with Fortune 500 and 100 brands including Foot Locker, BMW, Hyundai, GM: Chevrolet, Google, and more. The team also works with start-ups such as SAXX Underwear, Cora Women, and Ten Percent Happier, in addition to flourishing local brands such as Visit Philadelphia, Fitler Club, and City Fitness.